Episode 17: Building a Black-Owned Wine & Spirits Brand with Sean McCloud of A Taste of the Culture

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Sean McCloud is the founder and owner of A Taste of the Culture, the first membership community dedicated exclusively to Black-owned wine & spirits. Members of this private member community receive a monthly subscription box that includes a black-owned wine or spirit, a black-owned mixer, recipes & suggested serves as well as a home bar accessory. Through this community, Sean strives to elevate black-owned brands and at the same time make them more accessible.

In this episode, Sean discusses how the memory of his grandfather and a career in the spirits industry helped him to actualize A Taste of the Culture as an entrepreneurial endeavor. He also shares why he chose a subscription-based business model to reach and educate the masses on Black-owned wine and spirits. Before he goes he provides us his top picks for Black-owned wine and spirits (a list you can grab below).

Learn more about Sean McCloud and A Taste of the Culture below.

• Website: atasteoftheculture.com
• Instagram: @atasteoftheculture
• Facebook: /atasteoftheculture
• Twitter: @atasteofthecul1

Black-Owned Wine and Spirits brands recommended in this episode.

Gin

• HH Bespoke Gin by Harlem Habberdashery
• Ingenious Gin (Also Veteran-Owned)

Vodka

• Black Leaf Vodka
• As Legacy Vodka
• Quiet Storm Vodka (Passionfruit)
• PLUSH Vodka (Plum)

Bourbon / Whiskey

• Uncle Nearest Premium Whiskey
• Fresh Bourbon
• Guidance Whiskey
• Bull Young Bourbon
• Majesty Georgia Bourbon Whiskey
• River Basin Hand-Finished Rye Whiskey
• Exclave Rye Whiskey

Rum

• Twelv 31 (Rum and Vodka)
• House of Angostura Rum

Liqueur, Cordials, and Mixers

• LS Cream Liqueur (included in A Taste of the Culture February Box)
• Perfectly Cordial (included in A Taste of the Culture February Box)
• Hella Cocktail Company
• Avec Jalapeño and Blood Orange Mixer